It use to be that businesses could set their video budget by committing to a fixed number of productions with a cost estimate for each. In the event of a…
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Bruce McKenzie
A writer with a background in public broadcasting and corporate marketing communications, Bruce McKenzie pioneered the “2-Minute Explainer®” brand video for technology businesses in 2004. Customers have included numerous enterprise technology companies (Cisco, IBM, BMC, Brocade/Broadcom, Software AG, CA Technologies, CompuCom) as well as B2B startups. Rebranded “Technology Business Video” in 2017, the company today produces a variety of “tactical” videos to reach buying team members throughout the sales cycle. We take everything marketers want to say and transform it into short videos that communicate stuff buyers want to know. It’s basically what good writers do, made visual. Visit www.techbizvideo.com to learn more or set up a chat about tactical videos with the Technology Business Video professionals.
Changes in Sales Models: Call for Changes in Video Content
Only 20% of B2B companies these days rely on in-person or field teams — down from 60% last year. They’re seeking to make up for the lost engagement with online…
Read MoreReaching Out and Getting Social with Video
“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what…
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Webinars are video. They need movement.
Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social…
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Why COVID-19 Has Made Digital Selling a Priority
When it comes to digital transformation in B2B marketing and sales, marketing has led the way in recent years. But now B2B sales teams are finding that they need get…
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Make Your Online Video Meeting More Like “Real” Video
For many sales professionals, appearing on-camera in video meetings is now a big part of the job. And, it’s not something that comes naturally to most of us. Even if…
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Spice up your online video conversations — with more video
Increased familiarity with online video platforms like Zoom has opened up opportunities to stand out from the crowd with better quality video. Maybe you’ve already improved your on-camera game with…
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Working From Home Video Resources
This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” This series is brought to you by Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes…
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Do You Have The Videos You Need to Support an Online Conference?
This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” This series is brought to you by Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes…
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Making Text Work Harder in Video
It’s always been sort of axiomatic that the main reason people watch digital videos like explainers and tutorials is to avoid reading text. “59% of executives prefer video to text”…
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