There’s a joke going around based on Google’s many, many recent changes. Q: Why are all of Google’s updates—Panda, Penguin, Hummingbird —named for animals? A: Because managing SEO has become…
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Tim Peter
Tim Peter built his first website in 1995 and loves that he still gets to do that every day. Tim has spent almost two decades figuring out where customers are, how they interact with brands online, and delivering those customers to his clients’ front door. These efforts have generated billions of dollars in revenue and reduced costs.
Tim works with client organizations to build effective teams focused on converting browsers to buyers and building their brand and business. He helps those companies discover how marketing, technology, and analytics tie together to drive business results. He doesn't get excited because of the toys or tech. He gets excited because of what it all means for the bottom line.
An expert in e-commerce and digital marketing strategy, web development, search marketing, and analytics, Tim focuses on the growth of the social, local, mobile web and its impact on both consumer behavior and business results. He is a member of the Search Engine Marketers Professional Organization (SEMPO), HSMAI, and the Digital Analytics Association.
Tim currently serves as Senior Advisor at SoloSegment, a marketing technology company that uses machine learning and natural language processing to improve engagement and conversion for large enterprise, B2B companies.
Tim Peter’s recent client work covers a wide range of digital marketing activities including developing digital and mobile marketing strategies, creating digital product roadmaps, assessing organizational capabilities, and conducting vendor evaluations for diverse clients including major hospitality companies, real estate brands, SaaS providers, and marketing agencies.
Prior to launching Tim Peter & Associates, LLC, a full-service e-commerce and internet marketing consulting firm in early 2011, he worked with the world’s largest hotel franchisor, the world’s premier independent luxury hotel representation firm, and a major financial services firm, developing various award-winning products and services for his customers. Tim can be reached at tim@timpeter.com or by phone at 201-305-0055.
Is paid search part of marketing?
Is paid search part of marketing? Is it an evolving craft, full of artful nuances? Or is it nothing but a cold, calculating, data-driven science, devoid of creativity, passion, and…
Read MoreContent marketing for fun and profit
In last month’s post, I took a look at why search results don’t always align with business results, noting that aligning search results and business results often boils down to connecting…
Read MoreWhy search results don’t always mean business results
Forget Panda. Ignore Penguin. In fact, disregard SEO overall. If you think I’ve lost my mind, hang with me for just a minute. At least for a moment, let’s not talk…
Read MoreWhy local search is just like politics
Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.”…
Read MoreWhy a picture is worth a thousand clicks: Visuals boost your SEO
I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google You’re interested in more search traffic…
Read MoreGoogle’s big secret: what search engine marketing will look like next year
Search just ain’t what it used to be. Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google…
Read MoreShare this: 5 tips you must learn to create sharable content
During last month’s webinar on how to use web analytics and search marketing, Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both…
Read MoreGoogle’s enhanced search campaigns: what you need to know
Not long after I talked about building search campaigns that convert, Google rolled out its “Enhanced Campaigns” feature. Designed to integrate mobile campaigns into AdWords more completely, the change has…
Read More3 key tips to search campaigns that convert
Paid search can seem almost magical at times. You plunk down your credit card, craft some ads, and watch the traffic come rolling in. But getting the most out of your…
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