I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard…
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CMO Insights
Is your personalization for your visitors… or for you?
Let’s view personalization through your visitor’s eyes Anyone who has kept up with me on just about any social media platforms knows I’m all about music, and my guilty pleasure…
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Opportunities and Gaps in MarTech
Last week I was asked what the biggest opportunities and gaps are in the MarTech stack. It’s an interesting question when one considers all the technology that’s available in the…
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A New Enterprise Platform for B2B Videos
Vimeo has been a relatively laid-back and clutter-free alternative to YouTube for more than a decade, popular with video creators and viewers. More recently, the company has been offering collaborative…
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The Challenge of B2B Personalization
Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top…
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Six Tips To Avoiding A Blogging Burnout
What are you doing right now? Well, ok, you’re Googling ideas on how to push through your writer’s block. Or, you’ve stumbled across this article by accident. In that case,…
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Can You Do Personalization Without MarTech? Would You Want To?
Is martech marketing? Can you market without it? Do mature marketing organizations need to be including martech? In a recent blog post we mentioned that 67% of B2B companies doing…
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Six More Marketing Video Best Practices for Those Who Aren’t Sure they Know How to Make a Video
Short videos about technology are great for sales and marketing. However, they can be tricky to produce, especially when you have a technical subject matter and multiple stakeholders who hold…
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SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve?
“Come on. All this AI stuff, around marketing and sales, that’s all just hype, right? That’s not a real thing that matters. Maybe it’ll matter someday. But it doesn’t yet…
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3 Crucial Factors for Increasing Your Sales
Generating more sales is something that every business owner wants. More sales translate to high ROI, which creates more opportunities for growth and success. But if you’re operating in a…
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