Growing a successful e-commerce business is much easier said than done. You can’t expect traffic to just start pouring in the moment you launch your site. Patience and persistence are…
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Why LinkedIn Video Is a No Brainer for B2B Marketers
During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video….
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SearchChat Podcast: How Marketers Can Use Data to Keep Your Seat at the Table
There’s major power for automation within marketing, and not everyone is harnessing it. In this episode of SearchChat, Steve Zakur and I ask: how can CMOs use both automation and…
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Your Marketing is Not Going to Go Viral – And it Doesn’t Matter
The chances of you being the next Dollar Shave Club guy or Will it Blend mad scientist are slim and none. (And Slim just left town …) That doesn’t mean…
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Human Centered Marketing
I am mid-way through a blog series on marketing technology and I have to pause. Here’s why – I was inspired by a podcast interview that made me stop in…
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Are You Considering Behavior-based Personalization?
If you are like most marketers, you’ve probably been salivating over personalizing your website for years. It has always seemed like a good idea, but it’s never seemed possible. At…
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Pi Day and How to Make Your Digital Metrics Tasty
As marketers, it’s particularly important that we pay attention to the numbers that identify when our campaigns and our content deliver for our customers and companies alike.
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Must-attend B2B marketing conferences for 2019
It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after…
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Top 15 Online Marketing Tips and Tricks for Small Businesses
The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful…
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SearchChat Podcast: Customer Intent is New Again
Alternatively: Chicken Soup for the Customer’s Soul It’s time to start thinking about the value of intent based marketing differently. The idea itself isn’t new, but now the data is finally…
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