Only 20% of B2B companies these days rely on in-person or field teams — down from 60% last year. They’re seeking to make up for the lost engagement with online…
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CMO Insights
During the Pandemic, Marketers Can’t Hunker Down Mentally
Don’t forget to join us at the AI for Enterprise Marketing virtual event on October 15th. It’s currently at $295 for non-Conference Board members. For $100 off – use code…
Read MoreReaching Out and Getting Social with Video
“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what…
Read MoreHow to Boost Conversion Rates in 2020
Marketing in this digitally-dominated world of ours is as much of an art form as it is scientific in nature. We rely on numbers to analyze successful and the not…
Read MoreShould You Advertise on TikTok?
The following is a sponsored article from our partner, GaggleAMP You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may…
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How to Do Content Marketing Right
Content marketing that produces consistent revenue-generating results for your business requires more than just writing, editing, and publishing. So, whether you’re about to embark on a new content marketing program…
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The Ongoing Challenge of B2B Multi-channel Attribution: 7 Practical Workarounds
B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. Digital campaign channels make things…
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How to Achieve Digital Marketing ROI: The Website Audit You Need
There are many reasons why your website may not be pulling its weight as part of your digital marketing. I’ve outlined a few of the most common — and critical…
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Why COVID-19 Has Made Digital Selling a Priority
When it comes to digital transformation in B2B marketing and sales, marketing has led the way in recent years. But now B2B sales teams are finding that they need get…
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Your Digital Marketing Must Convey Your Purpose
Convey your purpose in your digital marketing or you won’t connect with your target audience. More importantly, make sure your purpose is larger and less inward looking than “profit.” The…
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