Increased familiarity with online video platforms like Zoom has opened up opportunities to stand out from the crowd with better quality video. Maybe you’ve already improved your on-camera game with…
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CMO Insights
How to Market Now
Selling cold prospects was never easy, but with nearly everything in flux at the moment, cold prospecting is immeasurably more difficult. That makes your digital presence, content marketing, and relationship…
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Augmented Reality Marketing Is Becoming Normal: 5 Applications to Consider
Augmented reality (AR) adds virtual elements into the real world, helping people have highly immersive and memorable experiences. According to statistics from International Data Corporation (IDC), worldwide spending on AR…
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Six steps to success in B2B seller marketplaces
Amazon Business is expected to reach $52 billion in sales by 2023, and is growing faster than its consumer side. Alibaba and eBay are also competing actively in the B2B…
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8 Video Marketing Statistics You Should Know for 2020
Video marketing statistics can inform your future strategies and give you valuable glimpses into consumer demands. Here are eight video marketing stats for you to keep in mind: 92% of…
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Industrial B2B marketers have an untapped digital opportunity
B2B lags in digital. In some places more than others. Some B2B companies love their tried-and-true strategy. They have always gone to market with big trade events, airport advertising, and…
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How to Create Better Business Personas and Actually Drive Sales
Customer personas are fictional characters representing the people most likely to buy your products, visit your site or otherwise associate with what you do. Although they’re effective ways to understand…
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Control Your Email Marketing Schedule or It Will Control You
It sounds self-evident to say that your email marketing has to be relevant to your audience if you’re going to achieve any meaningful engagement. And yet, too often we see…
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5 Tips to Create an Effective Instagram Marketing Strategy
Instagram has become one of the most popular social media channels, continuously counting more and more users. The latest Instagram statistics by Statista show that the social media app had…
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Which tech marketing video trends will prevail in 2020?
My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” None of my predictions are on that scale, but each trend…
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