The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as…
Read MoreC-Suite Corner
Summer Vacation Reading
As I resume writing my column following my family vacation, I thought it might be nice to lead off with a recap of the great books I read over my…
Read More
How Virtual Events Can Outperform In-person Events to Drive Sales
It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed…
Read More
Waiting to Exhale
I was talking to a friend recently, making plans to get together in person (finally) and comparing notes on our year, when she said something I can’t get out of…
Read More
CIOs, CTOs and CROs are missing the social media boat
It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It…
Read More
Marketing Effectively in a More Regulated Digital World
The launch of a new, improved Biznology seems like an excellent time for me to pivot slightly and, I hope, improve as well. Moving forward I will focus on the…
Read More
What We Can Take From the Pandemic: Perspective, Passion and Peace of Mind
Does it feel weird to you yet? Walking outside without a mask? Do you live somewhere that no longer requires them inside? For the last 15 months, our worlds have…
Read More
Unveiling the New Biznology
Today we unveil the new Biznology in honor of, and with a tribute to, Haydn Shaughnessy. Haydn joined JEM’s leadership team as executive editor of Biznology earlier this Spring, overhauling…
Read More
When Does a Personal Social Media Post Become the Company’s Business?
Adventures in the World of Social Media, Corporate Reputation & Blowback It’s every business leader’s nightmare: something an employee did on Twitter or Facebook or TikTok before joining the company,…
Read More
Come Clean, Fix, Move On: Never Let the Ticking Time Bombs Linger
Things go wrong when you move quickly. Hey, things go wrong when you move slowly or even when you do nothing too! We at Consultants Collective talk a lot about…
Read More
