At the risk of going all Debbie Downer on you—and please stick with us here, there is a point!—consider these observations and predictions: Research shows that rates of depression and…
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Social Media Strategy is a Game of Niches
By now you may have seen a post or three about the latest batch of Pew data on social media users (If you haven’t, check it out. As usual, it’s…
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Accountable Culture and the Future of Work
“To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone…
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How Technology Will Make a Sustainable Impact in the Future
Will the technological revolution bring with it a more sustainable future? As businesses transition to increasingly digital operations, they typically increase their efficiency. There’s an argument to be made that…
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What the Best Mentors Do
“Focus on the ‘platinum rule,’ treat others as they want to be treated.” “Seek to understand before being understood.” “Separate the signal from the noise.” “Focus on what you can…
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Language Matters
Last week Volkswagen tried and failed at an April Fool’s prank that involved changing its name to “Voltswagen” in recognition of its belated line of electric vehicles. The name change was confirmed…
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Brand Implementation with TenTen
If it hasn’t happened to you in your career, it probably will. It, of course, is a rebrand. Whether you were on the wrong side of a trademark challenge, you…
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Clubhouse and social audio platforms come with security risks
By now you’ve probably heard of Clubhouse, or maybe you’re one of the more than 10 million members already using it. For an invite-only platform, that’s tremendous growth and is…
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Meet the New Influencers: How One Young Woman Is Using TikTok & Instagram to Re-shape an Industry
In this episode of her Settle Smarter podcast, Consultants Collective member and executive coach Dana Look-Arimoto interviews our own Adria Barich, Biznology editor and Consultants Collective associate. In just the…
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How to Perfect Your B2B Marketing Message
We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance. And that may be true, sometimes. But like many…
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