The majority of this week’s reading and listening is clustered around 3 themes: 1) diversity, equity and inclusion (DEI) in our workplaces, including how to facilitate more of it, the ongoing debate…
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How to Design an SEO Friendly Website that Ranks Well in 2020
When you want to increase your website’s popularity, you have to turn to search engines. They’re the gatekeepers of internet content and decide which pages will be displayed during a…
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A View from the Inside: Two Experts Write the Book on Internal Communications
In 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, but they couldn’t have anticipated the seismic change we would all…
Read MoreRIP RBG: Women Belong in All Places Where Decisions are being Made
So much has happened over the course of my one-month hiatus…2020. Well, what can I say? There continues to be no shortage of surprises or superlatives to attach to this…
Read MoreThe Power of Employee Influence
The following is a sponsored post from our partner, GaggleAMP. Employee influence is all about how people connect with other people in ways your brands and ads just can’t. People…
Read MoreAre There Any Bad Marketing Metrics?
Are there any bad marketing metrics? You already know the answer is yes, absolutely. The real question is how to identify good marketing metrics from bad. First, let’s be clear…
Read MoreConsultants Collective Conversations: Employee Activism, Social Media & Brand Protection
Many brands today are publicly acknowledging and take positions on social issues in ways they never would have a few years ago. And, employees are engaging with their employers over…
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Changes in Sales Models: Call for Changes in Video Content
Only 20% of B2B companies these days rely on in-person or field teams — down from 60% last year. They’re seeking to make up for the lost engagement with online…
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During the Pandemic, Marketers Can’t Hunker Down Mentally
Don’t forget to join us at the AI for Enterprise Marketing virtual event on October 15th. It’s currently at $295 for non-Conference Board members. For $100 off – use code…
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Consultants Collective Profile: Betsy Burroughs
Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse…
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