Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! My list is about the most interesting people that I…
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Naming brands – the unsubtle (Trump) and the subtle (drug companies)
Most people think “branding” is simply about creating a catchy, memorable name for a product, service, organization, and even people. However, branding is much more complex. Good branding starts with…
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Visionary briefings: How to lead with exponential growth
Lesson for leaders As many technologies start exponential growth and combine with each other, your opportunities multiply. Here’s your briefings on how to use this to take the lead:…
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Integrating and automating email marketing and your website
If third time’s the charm, why not a fourth piece related to email marketing?! (You can check out the last few here.) This time, though, we’re going to relate email…
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Six roadmaps multiply your exponential growth
Lesson for leaders How should you plan on having your business destroyed by Facebook‘s, Amazon‘s, and Google‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear…
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International SEO: Another reason to avoid AMPs
In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google‘s guidelines and are hosted by…
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Are you using data to connect with customers?
I live in the New York City area, and among baseball fans of a certain age, there is a touchstone event that they remember: New York Yankees baseball player Thurman…
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4 email marketing mistakes you might be making
Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. The little–but sometimes big–mistakes are…
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4 tips for creating a more genuine and engaging social media strategy
Once upon a time, you probably used Facebook to check if your crush at school was “single” or “in a relationship,” and left it at that. Your parents weren’t on…
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How the new tax bill exacerbates millennials’ frustration with “brand capitalism”
Capitalism is really the brand of our free market economic system which has been the driving force for American commercial success since its founding. But is it working as a…
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