SEC Proposed Rules to Enhance and Standardize Climate-Related Disclosures for Investors Under Review Mean New Board Roles Ahead In March, the Securities and Exchange Commission proposed rule changes that would require…
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Five Questions to Help You Explain Complex Ideas
The need to explain complex ideas is not particularly new, however, it seems as if everything fits into that category now. Here are three reasons that clear and concise messaging…
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Smarter Cybersecurity
Some challenges are overcome by fixing structural flaws in cybersecurity math and methods. For example, learn the value of improving dependency analysis. Other challenges are overcome with organizational change leadership…
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It’s Time to Develop a Video Strategy for Sales and Marketing
In former times, video content and budgets were largely incidental to B2B marketing strategies. Both sales and marketing organizations deployed video opportunistically to meet tactical objectives, but neither needed a…
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Big B2B Marketing Ideas
In-person conferences are back! I recently had the pleasure of attending two B2B marketing events back-to-back. Both were hybrid, which is clearly the new standard for business events. But there’s…
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The End of Roe v. Wade: What’s a Leader to Do?
It’s Time to Realize the Personal is Professional I was recently deeply troubled when a colleague, an expert in DEI, shared with me that at one of the tech companies…
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Summer Vacation Reading for 21st Century Leaders
For this edition, I am recapping some of the great books and articles I read over my recent vacation and thoughts and reflections that inspired me. As always, happy reading!…
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Lease Accounting: It’s He-e-e-e-r-e!
The change in accounting for leases is finally here. What has been the law of the land for public companies since 2018 is now required for private companies whose fiscal…
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Why You Shouldn’t Let Your Agency Own Your Ad Account
Let me just state for the record that I have never hated agencies, and I know many good ones. I certainly don’t hate them now that I own one myself….
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The Importance of Messaging Sequence
Have you ever packed for a trip before knowing where you’re going? Have you ever purchased furniture for a home you have not yet seen? Have you ever proposed to…
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