Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Their findings show that overall, marketing has…
Read MoreC-Suite Corner
How to appeal to business buyers: 11 proven copy strategies
To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform. A…
Read More
4 ways a website redesign can improve your digital marketing NOW
Looking for a way to boost your digital marketing efforts? Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your…
Read MoreYour experience and qualifications are not differentiators!
I recently started a discussion within different LinkedIn groups where I asked consultants, sales, and marketing leaders how they were differentiating themselves from others in their industry. One consultant mentioned…
Read More
Why links should be a KPI within your digital marketing
Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Links function as…
Read More
The market disruptor no one talks about
If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceed taxicabs and…
Read More15 best Big Data companies and why they stand out
Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales…
Read MoreEmerging marketing trends for 2016
Time flies when you love what you do! Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging…
Read MoreWhy the new never completely drives out the old
I was speaking to a very smart client this week responsible for answering customer questions for a large company. (I am seeing several clients start to treat their “support” team…
Read More
Lead generating machine: is your website actively helping your business grow?
Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done….
Read More
