For Women’s History Month, we’re focusing on the importance of mentorship. Three female C-suite executives share their thoughts: Kim Gubera – CEO and President of PIRTEK USA Kim Gubera is…
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The Importance of Transparency and Trust in Digital Marketing
Years ago, I took the time to set up four new email addresses for myself. Not one or two. Four. I had finally tired of waking up each morning to…
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Career Crafting: What Do I Want Next In My Career?
We are looking forward to longer, beautiful days outside here in the Bay as we move deeper into another great Spring season. Conversations with clients and colleagues have increasingly focused…
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Creative Power: Restive and Uprising
I recently enrolled in a 10-week, virtual, professional development/certification program for coaches called Arts Based Experiential Learning (ABEL). The program aims to strengthen key leadership and innovation skills such as…
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Conversational Video for Hybrid Selling
A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot…
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Book Review: Suddenly Hybrid Provides Good Advice on How to Manage Our New Way of Meeting
Karin Reed and Joseph Allen have written a great sequel to their book, Suddenly Virtual, titled, naturally enough, Suddenly Hybrid: Managing the Modern Meeting. It should be required reading for…
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B2B marketing is all about leads. So why bother with branding?
OK, I’ll admit it. I am a demand gen marketer. My entire B2B career has been about leads—lead quality and quantity. Measurable marketing communications. Cost per lead. Conversion rates. ROI…
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The Importance of Focusing on Black Health and Wellness for 21st Century Leaders
Black Health and Wellness is the focus of Black History Month in 2022. When most think about health and wellness, the focus is on traditional western medical approaches. But, Black…
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I’m Here Because I Am As Good As You
This edition’s featured article, Knowledge @ Wharton’s How Middle Managers Can Help Make a More Equitable Workplace, highlights the findings of research conducted by Wharton scholars in their 2021 report…
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