First-party data is great, but zero-party data “ZPD” is where it’s at — or so some portion of the digital marketing community would have you believe. Others are quick to…
Read MoreC-Suite Corner
Hopes, Dreams and Fears for 2022
The beginning of a new year is a perfect time to reflect on hopes, dreams and fears for the future. This is especially true, given the last couple of years…
Read More
Ask, Listen and Evolve: Be The Culture That You Value
This week’s featured article is 5 Questions Every Manager Needs to Ask Their Direct Reports, from the Harvard Business Review. Increasing numbers of workers continue to opt out of existing…
Read More
Educating Your Stakeholders on the Why and How of What You Do
It’s important for organizations to embrace the concept of educating their constituents on how their work solves common challenges. After all, why you do what you do is integral to…
Read More
Our Favorite ESG Stories of 2021
From the COVID-19 pandemic to the climate crisis, 2021 brought a continuation of many of the challenges that arose in 2020. But while our challenges reached new heights, we watched…
Read More
Five Trends and One Unifying Vision 21st Century Leaders Should Focus on in 2022
I was recently interviewed by Karen Mangia, VP at Salesforce, for Authority Magazine on the Great Resignation and the Future of Work. I shared with her top five trends we…
Read More
Privacy and the Modern Marketer
If you missed my predictions for marketing and privacy in 2022 last month, you can find them here. You can also find a host of other expert opinions on what…
Read More
Best Reads To Start 2022
Welcome to 2022! This edition’s collection reflects lots of great changes on the horizon and some recommendations for a lot of great books to enjoy. They are listed in no…
Read More
Product demos, video libraries, and customer experience
It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. B2B buyers want sellers to…
Read More
Time to Fire Your Jerk Boss
Whether you fire everyone on a group Zoom call or dump someone’s last paycheck on their lawn in oily pennies, there are lots of ways to be a jerk boss….
Read More
