For many of us, COVID-19 has altered not just our ability to see family and friends, but also our working lives. Non-essential businesses have taken the responsible approach and, where…
Read MoreThe Digital Enterprise
Chatbots in the Post-Pandemic Era
V00:2300:27J Joseph Weizenbaum, a venerated pioneer at MIT AI Labs demonstrated the first chatbot in 1966. He named her Eliza after the leading character in My Fair Lady. In the play, Prof. Henry Higgins transforms…
Read More
Big Data and Your Bottom Line
Billions of people around the world use and interact with e-commerce sites every day. In the process, data is accumulated at levels never before possible. Through collection and analysis of…
Read More
Employee Advocacy? Not Just for Employees
Employee advocacy programs—the practice of giving employees the means to share content about your organization with their social networks—are great tools for companies to expand their reach, engage employees, and…
Read More
New Technologies Drive Trade Show Marketing Productivity
How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. And because, when…
Read More
Tips for Transitioning to a Home-Based Workforce
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options As the coronavirus spreads throughout the world, businesses are being faced with setting up policies and procedures to enable potentially large numbers of people to work…
Read More
Do You Have The Videos You Need to Support an Online Conference?
This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” This series is brought to you by Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes…
Read More
Making Text Work Harder in Video
It’s always been sort of axiomatic that the main reason people watch digital videos like explainers and tutorials is to avoid reading text. “59% of executives prefer video to text”…
Read More
The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020
Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. It’s odd because this…
Read More
5 Ways Software Integration can Influence the Future of Manufacturing
Digital transformation has become one of the most important drivers of success in the modern business world, but in the increasingly competitive manufacturing industry, it can mean the difference between…
Read More
