Making your website, email newsletters, and other digital marketing materials accessible to people with disabilities requires a non-trivial amount of work on both the technical front and in terms of…
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The Digital Enterprise
The Complete Guide to Designing Your Next Mobile App
When it comes to designing a successful app, the key component that drives adoption is User Experience (UX). Consumers have a low tolerance rate for apps that don’t perform intuitively,…
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5 Steps to Building a Great eCommerce CRM: A Definitive Guide
The use of CRM solutions for maintaining relationships with customers is a longstanding trend. As when it comes to online retails, customer data management is an essential part of any…
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Three Powerful Ways to Market Your E-commerce Business
There are times that customers aren’t easy to engage. It takes various marketing strategies and persistence to reach your audience and boost sales. Doing the opposite – flooding customers with…
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SearchChat Podcast: A Data Backlash Is Coming
There’s a serious need for changing the way we deal with customer data. How you can use data and still maintain a good relationship with your customers, even among the…
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4 Automation Tools to Save You Time
While a backlog of emails can ignite stress, have no fear—you are not alone. Email automation platforms are key to sustain a growing business. Today, email automation tools are designed…
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Innovation Security in the Age of Hacking
In September 2016, Verizon was in talks with Yahoo! about their anticipated acquisition when Yahoo! was obliged to announce that it had been the victim of the biggest data breach…
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How are you managing the changing nature of B2B customers?
What do customers want, and are you delivering? Ask a business executive and they’ll tell you that everything they do is for their customers. Which is all well and good,…
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You Have More Employee Advocates Than You Think
The following is a sponsored article from our partner, GaggleAMP A common excuse to pursue an employee advocacy strategy is that people don’t think their employees want to be part…
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Voice Engine Optimization’s Growing Importance
While VEO — voice engine optimization — isn’t critical yet for most B2B businesses, it’s importance is clearly growing, even for those firms thataren’t currently feeling its impact. To date,…
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