Data is one of the most valuable assets that a business can have right now — and without it, digital transformation may be difficult or impossible. Big data in digital…
Read MoreThe Digital Enterprise
How to Share More Video Content
B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where…
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The Importance of Transparency and Trust in Digital Marketing
Years ago, I took the time to set up four new email addresses for myself. Not one or two. Four. I had finally tired of waking up each morning to…
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Conversational Video for Hybrid Selling
A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot…
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Is Zero-Party Data The Next Big Thing?
First-party data is great, but zero-party data “ZPD” is where it’s at — or so some portion of the digital marketing community would have you believe. Others are quick to…
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Hopes, Dreams and Fears for 2022
The beginning of a new year is a perfect time to reflect on hopes, dreams and fears for the future. This is especially true, given the last couple of years…
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Privacy and the Modern Marketer
If you missed my predictions for marketing and privacy in 2022 last month, you can find them here. You can also find a host of other expert opinions on what…
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Product demos, video libraries, and customer experience
It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. B2B buyers want sellers to…
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Have we made any progress with women in tech? Not much
Eight years ago, I attended a conference (remember doing that in person?) and had a chance to hear from some pretty amazing speakers, many of them women. The conference, Strangeloop,…
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Marketing Privacy and Security Predictions for 2022
On the marketing privacy and security front in 2022, things are going to get worse – and better. That’s just the way technology seems to march forward. Progress isn’t always…
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