In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a…
Read MoreThe Digital Enterprise
The Return of Co-working and Third Places
In a clear signal that co-working is coming back post-pandemic, the high-end combo social club/co-working space Soho House went public last week under the name Membership Collective Group. Soho House is targeted…
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Five Reasons to Consider Social Media in Your M&A Planning
Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or…
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The Ethical Dilemma of Paying the Ransomware Crooks
I got a really uneasy feeling in the pit of my stomach recently as news broke that meatpacking giant JBS paid $11 million to cybercriminals following a ransomware attack that…
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Data Privacy Compliance as Competitive Advantage
It wasn’t all that long ago that compliance issues that were even remotely digital in nature were the domain of the same teams that worried about server configurations and RAM…
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The Creator Economy and the Rise of Content Monetization
With more than 50 million people worldwide considering themselves to be “creators,” CB Insights, a technology analyst firm covering emerging technologies and tech startups, recently released a creator economy market…
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Why B2B Marketers Should Try CTV Advertising
Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. CTV offers two key benefits: precise household-level targeting,…
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How Virtual Events Can Outperform In-person Events to Drive Sales
It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed…
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CIOs, CTOs and CROs are missing the social media boat
It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It…
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Marketing Effectively in a More Regulated Digital World
The launch of a new, improved Biznology seems like an excellent time for me to pivot slightly and, I hope, improve as well. Moving forward I will focus on the…
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