Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. I hate…
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Update on Blog2Social social media auto-posting and scheduling plugin for WordPress
After writing Blog2Social Removes All Social Sharing Pain and Blog2Social Makes Bloggers a Marketing One-Man Band quite a long time ago I have discovered quite a lot of little things that have made me…
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SEMRush makes disavowing toxic backlinks simple and easy
I know I should be actively removing or disavowing backlinks that are SEO-toxic for my websites, but Google Webmasters doesn’t make it easy (enough for me). The moment I connected my…
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How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process
Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles. In a large enterprise, this can take months, if not years, and involve dozens…
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Students are more into social media—is it good or bad?
Social media is the new way of communication and it is everywhere; its influence is far-reaching and deep. While adults still have control over the use of social media, young…
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SweatNow puts fitness people above and before fitness places
SweatNow is a new iOS and Android fitness app that puts fitness people–trainers, coaches, teachers, yoginis, and instructors–well above and before fitness places–classes, studios, and gyms. If you scored extortionate tickets to Hamilton on Broadway…
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4 more ways to make your email marketing more effective
In my last article, I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. Here are…
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Keyword-optimized-for-SEO domain names need either full commitment or to be registered and forgotten
Sometimes a little knowledge is a dangerous thing. The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain…
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2 applications of marketing AI
The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how…
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The free version of Cloudflare content delivery network (CDN) heals all website wounds
If you don’t speed up and lock down your website today, Google will soon exclude you from Google Search. Here’s a quick hack that might be everything you need. Try…
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