The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done? It’s not easy…
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5 Fraud Detection Strategies Every Ecommerce Store Should Use
The game continues to change in the eCommerce space as fraudsters get more intelligent by the day. There is a lot of risk exposure for eCommerce stores due to the…
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Creating a Great Email Marketing Program
Great email marketing isn’t about that one (mythical) killer message. It’s about an on-going program that connects you to your target audience in relevant ways as they make their way…
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Pandemic UPDATE: Must-Attend B2B Marketing Conferences for the 2020 New Normal
The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. No surprise, some events have…
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4 Ways Startups Can Use Search Intent to Improve their SEO Game
Ask any experienced marketer and they will tell you that the key to selling anything is knowing what your customer is hoping to achieve. In the digital world, this means…
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What Kind of Content Marketing Converts?
Our clients often ask us what kind of content we recommend for their content marketing to be successful. Since most of our clients define success as winning new business, the…
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5 Social Media Customer Acquisition Strategies That Can Never Go Wrong
Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram,…
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Marketing and MarTech: What’s your approach?
A few years ago, Scott Brinker and the Third Door Media team declared that MarTech is marketing. It used to be you’d ask the question “Tell me about your martech…
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How To Design a SEO Friendly Website That Ranks Well in 2020
When you want to increase your website’s popularity, you have to turn to search engines. They’re the gatekeepers of internet content and decide which pages will be displayed during a…
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My favorite B2B resources: Top blogs, research sites and thought leaders
People ask me all the time what they should be reading to keep up on B2B marketing. Naturally, I have my favorites, since I need to keep up myself. So herewith are…
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