I spent a very interesting day yesterday at the Reaching Your Global Customers conference in Lanacaster, Pennsylvania, hosted by the World Trade Center. I did know that the World Trade…
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Recording of driving demand from site search
Thanks to those of you who tuned into Friday’s Webinar. You can listen to the recording for Driving Demand from Site Search to see how your Web site’s search engine…
Read MoreTwo speeches in Pennsylvania
I’ll be in Lancaster, Pennsylvania on Thursday at the Reaching Your Global Customers conference giving the keynote speech called Your Internet Marketing Future and a breakout session on Step-by-Step Search…
Read MoreBook review by Raymond Sonoff
Some more kind words about our book, Search Engine Marketing, Inc., have been posted by Raymond Sonoff of Sonoff Consulting. Raymond writes frequently about Web site issues and he included…
Read MoreDriving demand through advanced site search
I am appearing at an e-Commerce Leadership Webinar this Friday at 2 pm US eastern time to explain how you can use your site search engine to drive higher conversion…
Read MoreReduce e-Commerce pogosticking
Way back in 2001, noted usability expert Jared Spool offered a key insight into shopper behavior. Shoppers buy more when they have no need for backtracking, which Spool calls pogosticking—choosing…
Read MoreImprove Search Marketing for Large Sites
My Search Engine Marketing, Inc. co-author, Bill Hunt has collaborated with me on another article. This one’s called “Improve Search Marketing for Large Sites“—find out how big sites really are…
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Get your web site into search indexes
My co-author of Search Engine Marketing, Inc., Bill Hunt collaborated with me on an article posted today on IBM’s developerWorks. The piece, called “Get Your Web Site Into Search Indexes”…
Read MoreHow shoppers use your web site
Have you ever wondered exactly what tasks your site visitors undertake when they are shopping for something on your site? If so, you may want to investigate a technique called…
Read MoreThe search for e-mail relevance
E-mail marketing can be exquisitely targeted or it can be spam, depending in large measure on the work done by the sender to ensure relevance to the recipient. One method…
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