On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing…
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6 important data points to record on your customers
Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data,…
Read MoreAre your marketing personas your sales market segments?
Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how…
Read MoreHow to select the perfect B2B data vendor
Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just use this handy checklist of criteria, organized in…
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It’s normal to be bad before you’re good
I write an article for Biznology religiously, though not always on time, every Tuesday, because I know it’s not only normal to be bad before you’re good. I was out at…
Read MoreSocial media strategy leaders: an intro to the series
Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. A special “thank you” to Mike Moran who invited me to…
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Influencer marketing is one percent inspiration, ninety nine percent perspiration
Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer…
Read MoreInequality of pay undermining trust in CEOs and corporate brands
Inequality of pay in business has become a crisis, fueled mainly by the excessive pay of CEOs. In 1965, the average ratio comparing CEO pay to the median worker’s was…
Read More7 tips for effective press releases
Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know…
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CMOs fail to go beyond brand awareness on LinkedIn
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social…
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