As I mentioned a while back, I keynoted at Search Insider Summit in Key Largo earlier this year. One of the main threads of that conference was on attribution, which…
Read MoreUncategorized
Blog2Social removes all social sharing pain
You know all the hell I go through every time I publish a blog post? The hell I will go through after I hit submit on this post? The process…
Read More12 inspiring social media monitoring case studies
90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. (Social Media Examiner) The…
Read MoreHow a smarter website can improve your marketing effectiveness, Part I
This month, I begin a three-part series of posts on which I’ve collaborated with long-time colleague Scott Hornstein. (We owe a tip of the hat to Wayne Cerullo and Phil Shelp,…
Read More
Why content marketing complements (but doesn’t replace) link building
Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t…
Read More
Janet Thaeler & Maryanne Conlin on Influencer Marketing
Yesterday I had a lovely chat with two fellow influencer marketers, Maryanne Conlin and Janet Thaeler. Both conversations were quite different but both really reassured me that my practice at Gerr.is and…
Read MoreDo you have a unified search marketing strategy?
Maybe it is just the constant shifting in tactics as a discipline becomes mature, but I’ve watched so many trends in search marketing over the years that it is easy…
Read MoreWhat’s the killer app in B2B marketing? Face-to-face events
I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again…
Read MorePokémon Go and the virtual future of storytelling
Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Combining…
Read MoreWhy brands need a different kind of content.
There’s been a lot written about content creation, placement, and promotion in recent months. In fact, you know Content Marketing is gaining in importance when universities start creating CM course…
Read More
