If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might…
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How most Social Media experts are wrong about LinkedIn
I’ve read from many social media experts (including Jay Baer) that you should take a scattershot approach to LinkedIn. Now, don’t get me wrong, I usually love Jay’s blog content…
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If you post it will they come (to read your blog)?
I work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. If you build it, they won’t come unless you…
Read MoreThe EU brand, Brexit, and millennials – a lost opportunity for all
In many ways, the EU (European Union) was the ideal brand, because its core promise to all Europeans involved sharing and connecting across all borders. But the tumultuous impact of…
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Social media, echo chambers, and the decline of discourse
When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of…
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Kindness opens many doors online
There are a lot of assholes online, though very few of them are dyed-in-the-wool. They’re simply exceptionally guarded, armored against all the other assholes online. It’s a vicious cycle. We’ve all…
Read MoreIs your marketing running on excuses?
One of my daughters was in her first year of college when she spoke to her professor about how to turn in her assigned essay outside of his class. The…
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Earned media influencer outreach is alive and well
As I mentioned last month in Influencer Marketing Tools of the Trade, Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny…
Read MoreThe best salesman ever?
I once worked with a software company who, upon retaining me, described all the problems that they were having in product development. They needed my help because the software developers…
Read MoreWhy big data and content marketing go together
Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing, which helps content marketers to use big data to improve their results. James…
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