I’m back from vacation and I am overwhelmed at how many blog posts I must read every day—you really notice it when you try to read two weeks’ worth of…
Read MoreAgile Marketing
How do we do technology quickly?
It’s one thing to exhort people to do it wrong quickly. It’s quite another to tell them how. And one of the toughest things for us to do quickly is…
Read MoreWeb 2.0 and the CEO
George Colony of Forrester has a quick and interesting read for what he tells CEOs on Web 2.0 (free registration required). I agree with his points, but I think there…
Read MoreDo It Wrong social media
Today we reveal the winner of our latest contest to provide Do It Wrong Quickly case studies. Jerry Saveriano submitted a fact-filled story on behalf of a client that launched…
Read MoreA “Do It Wrong” survey
Today we reveal our second-place finisher for the latest Do It Wrong Quickly contest, contributed by an entrant who would prefer to remain anonymous. It shows how even the most…
Read MoreSearch marketing, the “Wrong” way
I’m pleased to announce Anna Green as our third-place winner in the latest Do It Wrong Quickly case study contest. Take a look yourself at her story of getting Web…
Read MoreWhere does experimentation work best?
Most of you know that I have been hammering away at the idea that interactive marketing’s best approach is to “do it wrong quickly” but Seth Godin has a post…
Read MoreShould small businesses ditch the web?
A reader, Ikey Benney, has some very strong opinions on how Internet marketing has failed small businesses. He goes so far as to say that his small company is halting…
Read MoreDoes Second Life need a second life?
Wired Magazine has pronounced Second Life dead. This is the inevitable backlash against anything that draws a great deal of hype, but in this case I think there are legitimate…
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