Is the dream of the visitor journey dying? How do we make journeys more functional without using data people don’t want us to have? Marketers are starting to learn they…
Read Moreai
Years later, what did we learn from Watson winning Jeopardy?
If you are a nerd like me, you might remember watching IBM’s Watson playing Jeopardy against legendary champion Ken Jennings and Brad Rutter, another very strong player–and Watson ate their…
Read More
Do hidden robots need guiding standards too?
We think often of the guiding principles for robot-looking AI. But what about the robots that exist only as lines of code buried on a web server in a cloud hosting facility and don’t look menacing?
Read More
Clarke had it right, AI is magic
Any sufficiently advanced technology is indistinguishable from magic Arthur C Clarke A few weeks ago, Tim Peter and I spoke about AI on our podcast. There continues to be a…
Read More
The Secret Value of Site Search
While rushing to close 2018 deals, business teams everywhere are also finalizing 2019 plans. Business cases have been calculated, lists have been prioritized and they’re getting to green light 2019…
Read More
SearchChat Podcast: AI Goes Back to the Basics
In today’s episode, Steve and I talk about capitalizing on site search insights and the first thing they tell clients to do to improve search. If your site search is…
Read More
The Human Element in AI
Our latest webinar is on the role of humanity in artificial intelligence with expert Philip Resnik. Right now AI is everywhere, with excitement about everything from self-driving cars to conversational…
Read More
Thanksgiving is every day for companies pursuing AI in marketing
Thanksgiving in the US is almost upon us, and it puts me in a state of mind of being thankful for many things. But as an advisor to several AI…
Read More
Does your AI need a personality?
If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. You talk to her. She talks back. No problem. But does your business…
Read More
The AI genie is not going back into the bottle
It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we…
Read More
