As someone who has been working in various forms of AI off and on since the ’80s, I have heard all sorts of dire predictions of what will happen to…
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How do you measure customer experience?
Customer Experience is perhaps the hottest trend in digital marketing. Many of my clients have titles such as VP of CX or Director of CX–and they take their jobs very…
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Why do you need to automate your content tagging with AI?
If you have content, you tag it. If you have web content, you tag it in your content management system. Your authors do it every day. And it feels somehow…
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Digital is stranger than you can think—here’s how to think stranger
Werner Heisenberg, the legendary physicist, once said, “…the Universe isn’t stranger than you think; it’s stranger than you can think.” In some ways, you could say the same thing about…
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On the limits of personalization
Before I start my post, I’d also like to invite you to the next Biznology webinar on May 1 where Mike Moran is going to interview me about keyword knowledge…
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Interview with Mike Moran: AI/ML in Marketing and Beyond
I had the pleasure of interviewing Mike Moran about the use of artificial intelligence and machine learning in marketing. We talked about how Mike is really training Artificial Intelligence instead of…
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Mike Moran on the future of content marketing, search, and digital
Does digital sometimes feel a little overwhelming to you? There are so many things you could do that it can be tough to decide what you should do. And it’s…
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How exponential growth publishers can accelerate digital wealth
Lesson for leaders Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? Tech’s…
Read MoreAre you ready for AI in marketing?
Most people aren’t, but that’s okay. It doesn’t take much to get ready—mostly an open mind and willingness to learn. What you need to understand first is that artificial intelligence…
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Take back advertising revenues: Digital Boundaries can serve millions and earn billions
Lesson for leaders If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016…
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