Have you heard the news? Committing random acts of content is so last year. Marketers are realizing that campaigns, a focused effort on conveying a single idea in multiple ways,…
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Are marketers considering learning styles?
Educators are constantly talking about learning styles. Some people are auditory. Others are kinesthetic. As a marketer, are you thinking about the learning style of your audience? I thought about…
Read MoreContent marketing for fun and profit
In last month’s post, I took a look at why search results don’t always align with business results, noting that aligning search results and business results often boils down to connecting…
Read MoreDearest null: Why don’t you like us?
How do you encourage someone to open your email newsletter and then click through to your website? You need to be smart about engaging your audience and understanding what makes…
Read MoreContent marketing, SEO, and social media – friends, enemies, or frenemies?
Content marketing, SEO and social media are frequently mentioned at the same time during planning meetings and lumped together when people talk about “doing digital.” But are they really compatible…
Read MoreThe dirty little secret of media relations
When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting…
Read More7 Ways to make your content marketing more useful
What’s the purpose of your content marketing strategy? While brand awareness, improved SEO, and fresh leads certainly aren’t the wrong answers to that question, your primary goal should be to…
Read MoreContent marketing – how strategy supports success
We love to hear clients talking about social media, SEO, blogging and email marketing, but too often the conversations we hear center on “doing” social media, for example. “Pinterest is…
Read More6 Tips for making your content more shareable
I’ve been writing pithy columns like these for a long time. And there will always be a place for short-form writing, as well as longer articles and stories, whether it…
Read MoreWant more readers? Create content that’s newsworthy
Anytime I read about content marketing, the phrase “compelling content” inevitably appears. No one ever bothers to define it, and writers seem to accept that marketers know what it means. Because…
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