Whether it’s called online shopping, e-business or e-commerce, the fact is that buying and selling over the web isn’t new. In fact, there’s a generation of young shoppers right now…
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Plato, the Allegory of the Cave, and the digital enterprise, part 2
In my last post, I recalled my experience in 1990s Brazil and how the technological progress in the workforce shaped my comprehension of our digital reality. To some extent, the…
Read MoreThe Gap in Marketing Thinking
Social media isn’t always the world-changing force that people like to scare marketers about, with apocalyptic predictions about what happens should that force be ignored. But there’s no doubt that…
Read MoreMind the Gap between Marketing and Value
I was in London last week, reminding me how I always like the simple phrase that asks you to be careful as you step from the Underground subway car to…
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