Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending…
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Creating mini, midi and maxi content to spread your message
Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure it stays at the top of…
Read MoreInnovators wanted: marketing to generation live
Although many digital marketers are still wrapping their heads around the Millennial Generation, there’s already a new cohort on the rise. Kids born between 1996 and 2010 are sometimes called…
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Spending more time on SEO than adding value to Google?
I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia, Silver Diner. This is something we do seasonally. Adam’s an affiliate and an AdWords guru,…
Read MoreWhy marketers need to embrace responsive design
Ever visit a website on a mobile device, and find it virtually unreadable because it’s a desktop website and everything is too small to read on your little screen? That…
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Where to get an education in B2B content marketing
I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing, and I can’t say enough good things about it. Truth is, as content marketing…
Read MoreMisquotes and memes: accepting what you cannot control
Winston Churchill is often quoted as saying, “You make a living by what you get; you make a life by what you give.” It’s a profound message that speaks across…
Read MoreHow do you optimize paid media?
How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad?
Read MoreIs paid search part of marketing?
Is paid search part of marketing? Is it an evolving craft, full of artful nuances? Or is it nothing but a cold, calculating, data-driven science, devoid of creativity, passion, and…
Read MoreMiley’s hot strategic mess of digital marketing success
Are we past the VMAs yet? Can we stop talking about Miley Cyrus? Well, no. Actually, I want to take a swing. Whatever you think of Miley’s bold moves, you…
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