The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. The fact that two of the biggest…
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Is Vine a breakthrough in video?
Every few months, there is a new “latest and greatest” in digital marketing. Lately, you might be hearing lots of buzz around Vine, the six-second video platform acquired by Twitter….
Read More6 Tips for making your content more shareable
I’ve been writing pithy columns like these for a long time. And there will always be a place for short-form writing, as well as longer articles and stories, whether it…
Read MoreAre you trying to help your customers? Or fool them?
You’ve probably heard about this social media stuff on the Interwebz. Your customers are talking about you when you screw up. You heard about that, right? Well, it means that…
Read MoreWant more readers? Create content that’s newsworthy
Anytime I read about content marketing, the phrase “compelling content” inevitably appears. No one ever bothers to define it, and writers seem to accept that marketers know what it means. Because…
Read MoreThe Cambrian Explosion and our obsession with “the next big thing”
You’ve heard it before, perhaps with different words. Gartner defines the “Nexus of Forces” as being “the convergence and mutual reinforcement of social, mobility, cloud and information patterns that drive…
Read MoreWhy I don’t want Google Glass–yet
You can’t be in our business without reading about the hottest new device that no one actually has. And as long as it sets me back $1500, I am OK…
Read MoreMeeting the special challenges of a service-driven business
In the past, building a business based on the effectiveness and volume of the production line meant the emphasis was placed on production over human resources; but with the rise…
Read MoreWake up to the Internet of Things
There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. While we are already seeing…
Read MoreWhat can content marketing do for me?
Content marketing has been a buzzword long enough that most marketing-aware business people have a pretty good sense of what content marketing is. I’m sure that’s true for the vast…
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