Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest…
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Penguin 2.0 rolls out this summer: please calm down
Matt Cutts and the rest of the Google webspam fighting team decided they’d give everyone in the industry a heart attack last week with Matt Cutts latest video. In this…
Read MorePinterest Marketing 101
Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest…
Read MoreYour social campaign needs 1000x followers
Very few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber, Gaga, and Katy. Godin and (skinny) Brogan only…
Read MoreWhat’s changed, what hasn’t in media relations
When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all,…
Read MoreThe plight of listening in a Google Glass world
Listening is hard even when there are no distractions. Since there is nowhere on the planet where there are no distractions anymore (or so it seems, at least), the art of…
Read MoreDigital media marketing expertise rendered on the fly
What’s the corollary to Moore’s Law in digital media marketing? I’m wondering. Surely, there must be one, because the digital media marketing industry is changing with mind-boggling rapidity. I swear…
Read More3 signs your social media shout is a whisper
Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.”…
Read MoreUnleash the power of storytelling in your content marketing
If I asked you to tell me about your best friend, how would you do it? Would you use a PowerPoint presentation with slides of bullet points? Or, would you…
Read MoreTuning your investment in the digital marketing funnel
Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. A typical way to slice up the funnel is in terms of …
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