As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time,…
Read MorePublic Relations
The state of the blogger outreach union ten years on
I stared my first blogger outreach agency back in 2006. Called AbrahamPR, it evolved into Abraham Harrison a year later. Now at Gerris Corp, I am still offering influencer engagement campaigns…
Read More
Eight media relations tips most PR pros totally miss
I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. Last year I returned to business journalism as a contract editor…
Read MoreYour digital PR needs to account for emotions
I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. I have started to…
Read MoreHow Millennials are driving the Bernie Sanders brand
The surge behind the exploding Bernie phenomenon is fascinating for many reasons. It is certainly an indication of how divergent our society and politics have become, and this could even…
Read More
Add For Immediate Release to your podcast queue
A couple Sundays ago I met up with Joseph Thornley, Lynette Young, and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate…
Read More
Five often-overlooked reasons senior executives should use social media
“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.” “Why would I want to be on Twitter? It’s a…
Read MoreWhy the Trump brand is in trouble
Donald Trump’s candidacy seems to be top-of-mind for everyone these days. His outrageous proclamations have definitely hit a sweet spot with many Republican voters, while the rest of the world…
Read MoreHow to improve company culture
Last year, glassdoor published a list of the top 25 companies for culture and values. It’s populated by such names as Chevron, Twitter, Disney, Google, Apple, and Facebook. These same…
Read MoreBrand advocacy as a marketing strategy
Part 1: Observations I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in terms of capabilities and relevancy….
Read More
