In the saturated jargon cacophony surrounding us all, the social side of business has been touted by many as a game changer, with “social business” replacing or complementing other buzzwords…
Read MoreSocial Media Marketing
Google needs its own social network
I’ve been working on organic search (SEO) for a very long time, but I keep running into other oldsters like me who don’t like how the world is changing. They…
Read MoreBe a Twitter Power User
I thoroughly enjoyed a gathering at the New York City Marketing Executives Networking Group (MENG), where I walked the attendees through a presentation on how to use Twitter personally and…
Read MoreDick Axelrod of Terms of Engagement
Not long ago, I reviewed the latest edition of Terms of Engagement, the great book on organizational change by Dick Axelrod that helps you engage the people you need to…
Read MoreAre colleges waking up to social media?
My daughter has reached the end of her college selection process. She’s our first student headed off to college, so it was a learning process for all of us. She…
Read MoreThe Internet killed the “one-day story”
Yesterday, I wrote about how NBC has handled Keith Olbermann’s departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of…
Read MoreLearning from Comcast/NBC and Keith Olbermann
After the recent and sudden departure of Keith Olbermann as the host of MSNBC’s daily Countdown, criticism of parent network NBC (as well as Comcast, who recently acquired NBC) has…
Read MoreThe Gap in Marketing Thinking
Social media isn’t always the world-changing force that people like to scare marketers about, with apocalyptic predictions about what happens should that force be ignored. But there’s no doubt that…
Read MoreCan social media be the new white hat SEO technique?
Several months ago, I met up with Mike Moran in New York and we were chatting about search. Well, at first, we were getting to know each other. I told…
Read MoreSocial media and mobile produce a commoner sense
Time was that when a customer came into your store, the purchase decision was made there. That’s true no longer. You could count on the majority of your customers making…
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